CAC Calculator
CAC = all S&M spend ÷ new customers in the same period.
Result
CAC$416.67
Spend per customer$416.67
CAC Calculator — FAQs
What's a good LTV:CAC ratio?
3:1 is the benchmark — under 1:1 you're buying revenue at a loss; over 5:1 you may be under-investing in growth.
Blended vs paid CAC?
Blended counts all customers (incl. organic); paid CAC only counts paid-acquired. Investors want to see both — organic traffic hides in blended.
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