Churn Rate Calculator
Churn compounds — 3% monthly ≈ 31% annual customer loss.
Result
Logo churn (monthly)3%
Gross revenue churn2.4%
Net revenue retention99.2%
Annualised logo churn30.6%
Churn Rate Calculator — FAQs
What's good churn?
SMB SaaS: 3–5%/mo is common, <2% good. Enterprise: <1%/mo. NRR above 100% means growth even with zero new sales — the metric investors prize most.
Logo vs revenue churn?
Logo churn counts customers lost; revenue churn counts dollars lost. Losing five £10 accounts vs one £5,000 account is a very different month.
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