Customer Lifetime Value Calculator
LTV = ARPU × gross margin ÷ monthly churn.
Result
LTV$2,640
Avg lifespan33.3 months
Revenue (undiscounted)$3,300
Customer Lifetime Value Calculator — FAQs
Why multiply by gross margin?
Revenue isn't profit — hosting, support and delivery costs eat it. LTV on gross margin is what can actually repay acquisition spend.
What churn should I use?
Revenue churn for dollar-weighted LTV; logo churn for per-customer LTV. Early-stage churn is noisy — sanity-check against a 3-year cap.
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